In 2023, while travelling through the Alsace region of France, my dad and I found ourselves in a quiet bar, talking over a drink. That conversation sparked the beginnings of a shared idea — to create a whisky glassware label that reflected the balance, elegance and restraint we saw around us.

We launched Alsace the following year as a family-run business based in Melbourne. Every order is packaged and shipped by us, from our own hands to yours. The collection is made for those who value thoughtful design and gift with intent.